When was the last time you checked an important email? Or looked up a question you had on Google, or something you weren’t sure of on Wikipedia? Or even bought a railway or plane ticket on a website? In fact, when was the last time you were politically active thanks to online social media? Chances are that you have done some if not all of these in the last one month, if not the last hour. Aided by the power of the internet/mobile, you now have access to combined human knowledge, efficient service and powerful self-expression at the click of a mouse or a tap on the phone. Unfortunately, Matt and Tushar could not have the privilege of this universal access channel at Rs. 32 a day. And its not just their story, the large majority of your fellow Indians who could really benefit from being connected today remain dark. And its not the cost of having a handset/access device, its not even availability of connectivity, its the cost of data usage that keeps them out. But before we analyze that and try to present solutions, its important to identify how and if at all, being connected is important for development in India. How valid is the promised goodness of the Internet Protocol? Could being connected really uplift the Human Development Index? Could it lead to better governance and a stronger democracy?
Given our experience and the context of the average and the poor Indian, we definitely believe so, but before we go about proving our belief through anecdotes and specific service examples, let us look at some macro statistics. What is the Human Development Index (HDI)? Well turns out, that HDI is a function of 1. Life expectancy, 2. Education and 3. Income levels in any country. Since Income level is again a function of skills and education broadly, and access to finance is critical for proper sustainability of all three, HDI basically translates to access to healthcare, education and financial services. According to a recent Analysys Mason study, it was studied what impact a 10% increase in Broadband Penetration could have on the education and healthcare industries in India. They used various analytical frameworks including analyzing similar impacts and correlation in other comparable countries and by extending India’s trends.
What did they find? That impact is hugely positive – a 10% increase in Broadband leads to an additional 42% increase in healthcare revenues and an additional 37% increase in education revenues. What does this mean? That healthcare and education as a service increases massively with broadband penetration. Sure, there will be some cross-correlation because of simple GDP growth, however, given the strong relationship between healthcare/education and internet penetration, it certainly means that a large part of the increase has to come from the additional services delivered on mobile and web as a platform, particularly in countries like India that are starved of physical infrastructure. Emerging markets also get to take advantage of the fact that they can skip generations of technology and adopt the latest and greatest, and that too at lower cost, thus further increasing the benefit.
So the numbers definitely tell us that HDI and “being connected” are highly correlated. But what does that mean in terms of actual services/products offered and how can those benefit lives? Lets look at some examples next.
Health – While there are many examples of successful telemedicine solutions, one that strikes particular promise is the simple BlackBerry and iPhone app created by i2iTelesolutions and used by Narayana Nethralaya to detect retinopathy of prematurity – a condition that affects 10% of all newborns in India and can lead to permanent blindness.
Education – There are many online and tele education examples, ranging from open source K-12 school videos on Youtube and college course content from MIT to paid services offering specific courses, skill development and degrees online. But the most spectacular example in India would probably be that of IGNOU, which with its 35 Lakhs students, is the largest university in the world and offers only distance education – a significant number of its coursework being online or through the mobile. In fact it recently expanded its tele-education course work to Africa.
Finance/Transactions – IRCTC is an often-cited example in India, but is worth repeating since it saves people from traveling to a train station to buy tickets, standing in line, paying touts for tickets, etc. It remains the largest commerce site in India today, and even people without bank accounts and credit cards use it through prepaid cash cards. Besides IRCTC, we are sure you have used multiple travel and e-commerce websites on which you have bough flight tickets, books or more. There are also many mobile finance companies such as Eko and FINO that help people at the base of the pyramid use their mobile phones as ATMs, to repatriate money and more.
Information – ITC eChoupal created the first scaled agriculture information centers and network. It empowers farmers through information on weather, when to plant, when to sow, advice / tips, etc. But the best part is that it allows price discovery because ITC integrated their supply chain with this, and farmers can, without visiting any market, decide to sell to ITC or go to a mandi. This allows them better rates than they previously got from middlemen who exploited them.
Self-expression & Democracy – Self expression is probably the easiest to explain. All we need to mention is Twitter, Facebook, Google plus for internet and SMS Gupshup and their likes for the mobile, and you get the point: Being connected helps you virally spread your message and be instantly heard by multiple people. Yes it has helped make governments more accountable, spread movements like the Anna Hazare movement and even create revolutions like those witnessed in Arab Spring. Since democracy is by the people, for the people and of the people, by strengthening peoples’ voice, clearly being connected strengthens democracy itself!
Now onto governance. How does being connected help in claiming or delivering better governance? Well this one is easier to demonstrate. From a “claiming governance” perspective, various Indian and international government programs have proven that opening up data feed about their programs on the web or providing real time feed through mobiles/SMS have resulted in increased accountability. USA’s open government and gov 2.0 experience being a case in point here besides Chattisgarh and Tamil Nadu’s PDS experience and Goa, Kerala‘s mobile transparency initiatives. Given that m-governance is becoming an important area of focus for the government, there is no doubt that government apps on data-enabled mobile phones can help people interact securely with government in the future, thus delivering governance directly to people without any rent seeking by middle-men.
So what does all this mean? It means that connecting citizens via data represents a unique opportunity for India to leapfrog service delivery paradigms to the online world. Armed with multiple services – private and government – along with access to the world’s knowledge and a powerful tool for self-expression, a connected India could rise on the development curve much faster while strengthening its democratic fabric.
So does the government not have plans to get India connected? Are those sufficient? Can anything else be done to make India connected more efficiently? More on this in our upcoming posts.
-Tushar Vashisht & Kunal Bajaj
Rs100aday 